Exploration of New Physics at the TeV scale at LHC

Today we heard from Professor Tanaka from Okayama University, who is working on the LHC detector and physics at the LHC experiment. This morning was mainly just an introduction to the experiment. He had a lot of slides on the physics, and he showed two very cool animations which show the size of the ATLAS detector, and give a basic outline of what happens in the accelerator and inside ATLAS when a collision occurs. Very very awesome. How come we don't have PR guys doing stuff like that for our experiment?